Hello! I’m Rachael!

This is my home on the web where I talk about the realities of running a solo freelance copywriting business, and the ups and downs of trying to do this while living a fully location independent lifestyle.

I left New Zealand in 2016 with just my backpack and an inflatable unicorn, with no clue how I was going to afford to travel. Luckily I figured out this whole freelance writing thing as I went along…

Fast forward to today, and I’ve crossed 30+ countries and grown a flexible business that allows me to work as much (or as little) as I need – and earn as much (or as little!) as I need.

Unlike the many hustlers trying to sell you their “Get to 100k” courses, my firm belief is that your goal should be on building a QUALITY freelance business. One that’s right for YOU personally. You don’t have to bust your ass trying to get to $100k if that’s not what’s truly important to you.

A successful freelancing business is one that you enjoy. One that helps you live more comfortably. And one that gives you more free time to spend with family and friends, and explore the things that inspire and fulfil you.

Whether that means earning an extra $250 a week outside your job, earning enough to quit your job and freelance full-time from home, or creating a business that allows you to travel—your freelancing path is your own.

Looking for a guest for your podcast, blog, or webinar?
Get in touch via my contact page.

I’ve been featured by:

• The Copywriter Club Podcast – Episode #182 – Business Game Changers
• Digital Nomad Stories Podcast
• Yours In Marketing Podcast – Episode #21 – B2B Copywriting, Branding, and the SNACKS Framework
• Zoho PageSense – CRO Masterminds Webinar Series
• Wynter Games Series #3 – Copywriting Tips: 7 Magic Questions to Ask Your Customers