Newsletter #39 Keep going. Keep doing. - Mighty Freelancer

Hi everyone,

Is it just me, or is cold outreach becoming more self-aware in 2024?

…which brings me to two hot tips about sending outreach messages on LinkedIn…

1) Always spell the person’s name correctly (it is literally right there in front of you)

2) Never give them an option to say “no”, because they will take it.

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This week I want to touch on the importance of consistency and taking action in your business.

In the Mighty Freelance Community, and in my private coaching calls, there’s a common theme of people wanting to do new things to grow their business…and then not doing them.

This is mostly because of resistance around:

Posting content on social
Pitching bigger clients
Pitching consistently
Following up with pitches
Raising prices
Stepping out of comfort zones

So I wanted to share this post from musician Amanda Palmer. I’m not really a fan of her music, but I AM a fan of her thinking.

If you’re really serious about taking control of your business growth this year, it starts with doing.

It’s simple (but not easy).

To get more clients and more visibility, you need to block off some time every week to pitch, create content, and network.

Those are the three pillars that will help you generate ongoing work in the short and long term.

There are 33,185,550 small businesses and 40,119 enterprise businesses in the USA, and an estimated 334 million companies worldwide.

So if you’re wondering whether any businesses out there are: a) Looking for freelance help b) Willing to pay your rates c) Dream clients who just haven’t found you yet — the answer is YES. There is literally SO much work out there for the taking.

All you need to do to get in front of businesses is write something, somewhere, and hit send.

Every LinkedIn post, every pitch, and every sales call is an opportunity for you to try new things and figure out what does/doesn’t work, until you’ve found your own success formula.

Keep writing. Keep publishing. Keep sending. Don’t stop until you have the business you keep dreaming about!

Have a great weekend 🙂 Rachael x

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In the Mighty Freelancer community this week, we chatted about:

Successful cold outreach strategies for LinkedIn – what’s working right now for group members who are pitching, and what their response rates are like
What to do if a CMO sends you a connection request?!
LinkedIn Premium – worth the price, or not?
LinkedIn Sales Navigator – how is it different from Premium?
The new mandatory Corporate Transparency Act requirements if your freelance business is based in the USA
Should you have a resume as a freelancer?

Plus: We held our first coffee chat meetup of the year – because talking to other writers is always better than typing to them.

Procrastination Station

A new, older T-Rex species has been identified in Mexico. I’m hoping there’s at least one other dinosaur fan here…
Scientists played different music to cheeses for 6 months. Here’s what happened.
The strange case of the Welsh Tidy Mouse. I really need one of these little guys. Or more realistically, 10 of them.

Memes Of The Week

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Whenever you’re ready, here’s how I can support you in growing your business

Private mentoring – I’m currently offering private mentoring with two separate tracks. We’ll dig into what you have in place already for your business, refine your systems, and create a personalized strategy with everything you need to seriously get ahead this year. This is “case study” mentoring, so we’ll be focused on getting a measurable outcome during our time working together. Plus you’ll get ongoing support and community for as long as you need it afterwards, to keep your momentum and motivation up. Continuous Clients: a simple, ongoing system to help B2B writers find, pitch, and close their ideal clients with minimal effort. No lengthy, spammy cold emails required! Minimalist Marketing: we’ll optimize your LinkedIn presence and audit your website, ensure your key visual assets look great, polish up your personal brand so you can create content and show up with confidence online, and strategize how you can network and create content in a way that feels natural to you. Get more info here

Essential freelance resources

VIP Day Rate legal contract – Sell lucrative, high-ticket day rates and VIP weeks to clients, while protecting your business at the same time. Get a fully editable contract developed by lawyers, plus a companion PDF of day rate tips on how to sell and price VIP packages, a client discovery questionnaire, an email template for day rate copy handover, and a walkthrough of the legal jargon in plain English! Get the legal agreement here
Killer Content Brief – Get the exact content brief I use when I’m writing content for my own clients. It contains all the questions and information you need to help you confidently write and deliver an epic first draft that gets great feedback (and minimal edits!). Grab your copy here

Affiliate disclaimer: To cover the cost of my email software and the time I spend writing these emails, I sometimes link to products which may be affiliate links. If you choose to buy through my links, I may receive a small commission (at no cost to you). Thanks, I appreciate you!

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