Newsletter #34 Is client work finally picking up? My spidey senses say YES!

Hi everyone,

It’s the start of snow season in Berlin, so I’ve been staying inside most of the time, catching up on client work and building out training stuff.

I’ve had conversations with 4 new potential clients in the last week – and I’m getting the feeling that…. WORK IS SERIOUSLY STARTING TO RAMP UP AGAIN!!

YES I AM EXCITED AND YOU SHOULD BE TOO! If you’re putting off your cold pitching until January, my advice is start pitching now.

Even if you’re not looking to book any new work until 2024 — get those initial conversations happening.

My spidey senses tell me that B2B companies with funding and juicy marketing budgets have been holding off all year to see what’s going on with the overall economy, but they’re ready to move now on content and conversion projects to get off to a flying start in January.

This week in the ​Slack group​:

• We said hello to a bunch of new members 👋
• We got some smoking hot tips about what CMOs are looking for when they get pitches from freelance writers, and how to write a cold email that really stands out
• We discussed why “weird” is your advantage when you’re doing outreach…but how weird should you be? And should it involve manatees, cocaine bears, or photos of your dog?
• We talked about how it’s faster and easier to plan and run successful cold outreach sprints when you have a simple, repeatable system in place
• Our resident CMO talked about old school outreach tactics that are super effective, but which most freelance writers don’t think about (hint: these could be your secret advantage!)
• New training added: I uploaded my own personal workflow checklist for running a website project from start to finish, and updated the super-essential Finding Clients lesson.
• Recommended book list added: this is my Notion library of every book I’ve read that has helped me grow a 6-figure business in some way (turns out I have read a LOT of books…)
• Leads: I dropped in a few SaaS copy and content leads. Growth and stable income is something I really want to prioritize for the community

Righto, I have a deadline staring at me, so it’s only a quick email this week!

Stay cozy…or cool….wherever you are in the world 🙂

Rachael

Procrastination Station

• ​A day in the life of a flavour inventor​ – how do people even get a job like this???!!!
• ​Not Another Tech Event!​ – this newsletter is your secret advantage to keep up to date with all upcoming tech events. It covers 40+ industries including Cybersecurity, Foodtech, Healthtech, Wellness, and more – so you can easily find events (and clients!) that are in your niche
• ​The Hustle​ – the only weekly newsletter you need to keep in the loop about all things tech. Who gets to choose the world’s Color of the Year? What’s the future of OpenAI? Why are leaf blowers still a thing? Procrastination score: 10/10
• ​Fresh Salmon​ – free newsletter & resources to help solopreneurs level up their B2B marketing skills

Memes Of The Week

Whenever you’re ready, here’s how I can help you:

• Join the ​Mighty Freelancer Community:​ Improve your client-getting skills, business systems, and personal branding. Plus, get weekly accountability, a growing library of free business trainings, and a built-in support network — and make awesome new freelance friends at the same time! Join the Slack community ​here.​
• ​Business Brilliance​: A 1:1 mentorship where I work closely with you for 90 days to give you the clarity, skills, systems, and exact next steps you need at every point to grow your business (without feeling overwhelmed!), and add $3-5k to your monthly income during our time working together.
• ​Book a Clarity Call:​ A 60-minute, 1:1 coaching session to help you get unstuck, reduce overwhelm, and give you some clear next steps to move your business forward in 2024.

Need a professional, structured content brief?

This is the exact content brief I use when I’m writing high-paid articles and other long form content for clients. It contains all the questions and information you need to get from clients to help you confidently deliver an epic first draft. It’s also essential if you’re subcontracting work to other writers so they can hit the ground running with articles you need help with.

​Grab your content brief here​

If you enjoyed this week’s newsletter and want to support it, you can:

• Forward this email to a friend and invite them to ​sign up here​
• ​Buy me a coffee​ ☕

LEARN AND GET INSPIRED WITH MY FAVOURITE BOOKS ON PRODUCTIVITY, MINDSET, AND BUSINESS PLANNING

+

Affiliate disclaimer: To cover the cost of my email software and the time I spend writing these emails, I sometimes link to products which may be affiliate links. If you choose to buy through my links, I may receive a small commission (at no cost to you). Thanks, I appreciate you!

{{ address }} ​Unsubscribe​