Newsletter #32 Struggling with client work this year? You’re not alone…
Hi everyone
This year just keeps on giving! Or is that…taking away?
I lost my best, favoritest, and nicest ever retainer client last week due to budget cuts 😭 which meant a chonky amount of my income stopped instantly.
No freelancer is immune to this problem, so it’s super important that you structure your business in a way that:
- You’re not relying on one single client to pay your bills and fund your artesanal cheese habit.
- You have a solid strategy in place for WTF moments like these, to help you get back your lost income asap. Creative swearing, crying, and hot chocolates with marshmallows can also be part of your strategy.
- You have a good savings buffer so that you don’t panic when client work disappears.
In the Mighty Freelancer Community this week, I’ll be sharing:
- The strategies and templates I use when I need to get work in fast
- What a cold outreach sprint looks like for me
- How I ensure I get responses to my messages
- How I make sure that I don’t suddenly get swamped with work if my targeted outreach magically turns into projects
I mentioned a few of these methods in a previous newsletter — so check that out as well if you’re feeling stuck about what to do to get more $$$ in your bank account before the year’s up!
Rachael
Hit the mark with your content on the very first draft
This is the exact content brief I use when I’m writing content pieces for clients. It contains all the questions and information you need to get from clients to ensure you deliver exactly what your clients (and audience) are looking for.
Grab your content brief here
Procrastination Station
- If you’re not getting Laura Belgray’s Talking Shrimp newsletter, are you even a writer? 🦐 Get fun tips to help level up your copywriting and storytelling, so you can create irresistibly good website copy, emails, and content for yourself and your clients.
- A bit of good news (finally!) for SaaS and tech writers this week in the latest report from Gartner 🙂
Memes Of The Week
Whenever you’re ready, here’s how I can help you:
- Mighty Freelancer Community: Want to improve your business skills and personal branding, get accountability, mentoring, and support — and make awesome new online friends at the same time? Join the new Slack community here.
- Business Brilliance: the waitlist is now open for my 90-day, built-with-you mentorship. I’ll be working 1:1 with a small group of writers — with the end goal of helping you create the business systems and confidence you need to grow a sustainable freelance career, plus add at least $3-5k to your income each month.
- Book a Clarity Call: A 60-minute, 1:1 coaching session to help you get unstuck, reduce overwhelm, and give you some clear next steps to move your business forward in 2024.
If you enjoyed this week’s newsletter and want to support it, you can:
- Forward this email to a friend and invite them to sign up here
- Buy me a coffee ☕
LEARN AND GET INSPIRED WITH MY FAVOURITE BOOKS ON PRODUCTIVITY, MINDSET, AND BUSINESS PLANNING
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